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Here’s the information about it. It’s anonymous and It can be turned off https://support.mozilla.org/en-US/kb/privacy-preserving-attribution?as=u&utm_source=inproduct
That somehow makes it better?
Edit typo
Yes. The problem with cookies was that they could be used to track and identify you. If this can’t do that, then what’s the issue?
Most data can be de-anonymized with some clever tricks. I don’t know about Mozilla but the others definitely try to keep it just anonymous enough to later be correlated with the rest of your profile.
Edit: typos
The problem is supporting ad networks.
Edit: /s because apparently it wasn’t obvious. Anonymous is obviously better.